Social Media Marketing for Travel Advisors: Attract More Clients and Sales
Are you a travel advisor struggling to attract your ideal clients and boost sales in today's competitive market?
Stop spending countless hours on social media with little to show for it. Social Media Marketing for Travel Advisors: Attract More Clients and Sales is the comprehensive course that reveals the exact strategies I used to build my thriving travel business from the ground up. In this step-by-step program, you'll discover how to identify and connect with your perfect clients, optimize your website for conversions, master Instagram and Facebook marketing, create compelling content that sells, and build a complete social media system that works around the clock to grow your business.
Whether you're just starting out or looking to scale your existing practice, these proven, real-world marketing and social media techniques for travel agents will help you stand out from the competition and create the profitable travel advisor business you've always dreamed of.
A course by Ariane Henry, an Award-Winning Luxury Travel Advisor
I’ve been where you are…
When I started my travel advisor business, I quickly realized that having passion for travel and destination knowledge wasn't enough. I was struggling to attract consistent clients, spending hours on social media with little results. The marketing advice I found was either too generic for the travel industry or focused on strategies that didn't work for service-based businesses like travel agencies. I had to learn through trial and error, testing countless approaches until I finally cracked the code on social media marketing that actually converts browsers into bookers.
I created Social Media Marketing for Travel Advisors: Attract More Clients and Sales because travel professionals deserve better. This comprehensive course provides the exact social media strategies, proven systems, and insider techniques I used to build my successful travel agency. Whether you're just starting out and need your first clients, or you're established but struggling to scale consistently, you'll discover how to turn social media into your most powerful client attraction tool and create the profitable, sustainable travel business you've always envisioned.
My name is Ariane…
I'm an award-winning travel advisor and founder of Wanderlust Journey. My expertise has been recognized by Condé Nast Traveler, who has named me one of their prestigious Top Travel Specialists for five consecutive years—2021 through 2025. But my success didn't happen overnight, and it certainly didn't come from traditional marketing methods alone.
Now, I'm sharing everything I've learned about social media marketing inside Social Media Marketing for Travel Advisors: Attract More Clients and Sales. This isn't theoretical advice, it's built on real experience, genuine mistakes, and hard-won victories in the digital marketing trenches. You'll gain access to the exact social media methods, content strategies, and client attraction systems I used to build my profitable, sustainable travel advisor business, allowing you to start your marketing journey with clarity, confidence, and a proven roadmap for turning your social media presence into a client-generating machine.
If you’re asking yourself these questions, this course is for you…
"I don't know where to start with social media marketing."
Building a social media presence for your travel business can feel overwhelming, as I’ve mentioned, I've been exactly where you are. That's why this course breaks down the entire process into manageable, sequential steps. You'll learn how to strategically assess your current online presence, identify your ideal client's preferred platforms, and create a focused content strategy that actually converts. I'll guide you through setting up optimized business profiles, developing your unique brand voice, and creating your first 30 days of content, all in the correct order. No more confusion about which platform to prioritize or what to post; you'll have a clear social media roadmap tailored specifically for travel agents and travel advisors.
"I'm worried about wasting time and money on social media that doesn't work."
Many travel advisors spend countless hours posting content that gets little engagement, invest in tools and programs that don't address travel-specific challenges, or hire social media managers who don't understand the travel industry. This course helps you avoid these costly mistakes by showing you exactly where to focus your efforts for maximum return on investment. You'll learn which content types actually generate bookings versus vanity metrics, how to create high-converting posts without expensive photography, and the exact posting strategies that turn followers into paying clients. I share the social media mistakes I made so you don't have to learn them the expensive way, saving you both time and money while building a profitable online presence.
"How do I stand out among all the other travel advisors on social media?"
Generic travel content and content from sharing platforms such as “BranchUp” gets lost in the noise of every other travel agent posting the same cruise posts and destination highlights. Through this course, you'll develop a distinctive social media brand that showcases your unique expertise and personality. I'll walk you through my proven content differentiation framework, helping you identify your specific niche and develop compelling stories that resonate with your ideal clients. You'll learn how to craft captions that instantly communicate your value, create visually cohesive content that attracts premium clients, and develop your authentic voice that positions you as the go-to expert, even in a crowded feed.
"I'm not sure how to turn social media followers into actual clients."
Social media engagement means nothing if it doesn't translate to bookings, and this course provides a comprehensive conversion system specifically designed for travel advisors. You'll master the art of strategic content that moves followers through your sales funnel, including consultation-driving posts, trust-building stories, and call-to-action techniques that feel natural, not pushy. I'll share my exact templates for Instagram Stories that generate inquiries, Facebook posts that start conversations, blog posts that bring organic visitors to your website, lead magnets and email sequences that turn social media leads into paying clients. You'll finish with a complete content calendar and conversion strategy that consistently turns your online presence into bookings.
"I'm overwhelmed by all the different social media platforms."
Trying to be everywhere at once is a recipe for burnout and mediocre results. This course provides clear guidance on which platforms actually matter for travel advisors and how to choose the right ones for your specific business model and ideal client. I'll break down the strengths of Instagram, Facebook, TikTok, YouTube, Pinterest, and LinkedIn for travel marketing, helping you focus your energy where it will have the greatest impact. You'll learn how to repurpose content across platforms efficiently and which platform-specific strategies work best for different types of travel services. No more spreading yourself thin, you'll build a focused, effective social media presence.
"I feel like I'm posting into the void with no real strategy or support."
Creating content without a clear strategy leads to inconsistent results and wasted effort. Through this course, you'll gain not just tactics but a complete strategic framework for social media success. I share the exact content planning system I use, including how to develop content themes that resonate with travelers, create engaging visuals on a budget, and maintain consistency even during busy booking periods. You'll learn how to engage authentically with your audience, build genuine relationships online, and create a community of followers who become your biggest advocates and referral sources.
"I want to attract luxury clients, but my social media doesn't reflect that level of service."
Attracting high-end clients through social media requires a sophisticated approach that this course thoroughly addresses. You'll learn how to elevate your content to appeal to affluent travelers, master the visual storytelling techniques that luxury clients expect, and develop the confident online presence that commands premium pricing. The course covers luxury client psychology on social media, high-touch communication practices, and how to showcase exclusive experiences that luxury travelers crave. I'll teach you how to position yourself as a luxury expert through your content, discuss investment levels appropriately in your posts, and create social proof that attracts discerning clientele.
"I need actual templates and systems, not just 'post consistently' advice."
This course delivers concrete, implementable systems for every aspect of your social media marketing. You'll receive my complete content planning templates, caption formulas that convert, hashtag research strategies, and story ideas that drive engagement. The course includes posting schedules, content batching systems, and social media audit checklists that you can immediately implement in your business. These aren't theoretical concepts, they're the exact systems I've refined over years of successful social media marketing that consistently generates leads and bookings.
"I'm scared my social media efforts won't actually translate to revenue."
Revenue generation is the central focus of this course, not just building followers or getting likes. You'll learn to structure your social media strategy for financial success with content that directly supports multiple revenue streams. The course covers creating posts that promote your consultation calls, developing stories that showcase your service value, implementing social media strategies that support repeat bookings, and building an email list from your social media following. I'll share realistic expectations for social media ROI, help you track the right metrics that indicate business growth, and teach you how to measure actual bookings that come from your social media efforts.
"There's so much conflicting social media advice, I don't know what actually works for travel agents."
Generic social media advice often doesn't apply to service-based travel agents and travel advisors with long sales cycles and relationship-dependent bookings. This course provides a cohesive, travel-specific system designed for success in today's competitive travel market. Rather than piecing together contradictory advice from general marketing gurus, you'll follow a proven roadmap built on actual results in the travel industry. The course consolidates years of travel-specific social media knowledge, expensive testing, and insider strategies into one comprehensive resource. You're not just learning social media, you're mastering social media marketing that actually works for travel advisors.
Ready to get started?
What You'll Receive with "Social Media Marketing for Travel Advisors: Attract More Clients and Sales", the online course:
Comprehensive 10-Module Online Course — Access our complete step-by-step system for building a profitable luxury travel business, designed specifically for new advisors ready to excel from day one
6 Premium Business-Building Tools — Download ready-to-use worksheets, templates, and strategic planning guides to implement immediately in your business
Lifetime Course Access & Updates — Enjoy unlimited access to all current course materials plus all future updates and expansions as the industry evolves, ensuring your knowledge stays current
Exclusive Advisor Community Membership — Join Social Media Marketing for Travel Advisors: Attract More Clients and Sales online Facebook Group, our private community of travel advisors who are enrolled in this course, where you can network, collaborate, and receive ongoing support and mentorship
$399
Secure your spot now with Pre-Sale Pricing and get lifetime access when the course launches on October 13th, 2025 at 9:00am PST.
Special Course Launch Day Pricing will be $499 from October 13th, 2025 to October 31st, 2025, with Regular Pricing of $599 starting on November 1st, 2025.
Pre-Sale course pricing ends on October 12th, 2025 at 11:59pm PST. Prices are in Canadian Dollars.
Module 1: Why Marketing is Important for Your Travel Business
In this foundational module, we'll shift your mindset from "hoping clients will find you" to actively attracting your ideal customers through strategic marketing. You'll discover why even the most knowledgeable travel advisors struggle without proper marketing, and how your expertise means nothing if your perfect clients don't know you exist. By the end of this module, you'll understand exactly why marketing isn't optional, it's the bridge between your passion for travel and a profitable, thriving business that consistently attracts clients who value your expertise and are eager to pay for your services.
Module 2: Your Ideal Client
In this crucial module, you'll move beyond basic demographics to uncover the deep psychology of your perfect travel client. We'll dive into creating a detailed ideal client avatar that goes far beyond age and income, exploring their travel motivations, pain points, decision-making process, and the emotional triggers that inspire them to book. You'll learn how to identify where your ideal clients spend their time online, what type of content resonates with them, and the specific language they use when describing their travel desires and frustrations. Through guided exercises and real-world examples, you'll develop a crystal-clear picture of who you're speaking to in every piece of content you create.
Module 3: Your Brand Identity
In this essential module, you'll craft a distinctive brand identity that makes you instantly recognizable and memorable in a crowded travel market. We'll define your unique brand voice, visual style, and core messaging that authentically reflects your personality while appealing to your ideal clients. You'll learn how to translate your travel expertise and personal story into a cohesive brand that differentiates you from generic travel advisors and travel agents. By the end of this module, you'll have a clear brand foundation that guides every piece of content you create, ensuring consistency across all platforms and building the trust and recognition that converts followers into loyal clients.
Module 4: Your Digital Foundations: Blogging and Email Marketing Success
Here you'll build the digital infrastructure that turns social media followers into long-term clients through strategic blogging and email marketing. We'll cover how to create travel blog content that showcases your expertise while improving your search visibility, and develop an email marketing system that nurtures relationships and drives bookings. You'll learn how to seamlessly integrate your blog and email strategy with your social media efforts, creating a powerful ecosystem where each platform supports the others.
Module 5: Instagram
Master the visual storytelling platform where travel dreams come alive and booking decisions are made. You'll discover how to create scroll-stopping content that showcases destinations while highlighting your expertise, develop Instagram Stories and Reels that drive consultation bookings, and build an engaged community of potential clients. We'll cover everything from optimizing your profile for conversions and mastering hashtag strategies to creating Reels that expand your reach and using Instagram's features to nurture leads. By the end of this module, you'll have a complete Instagram strategy that transforms your feed into a powerful client attraction tool, turning wanderlust into actual bookings through compelling visual content and strategic engagement.
Module 6: Facebook
Harness Facebook's powerful community-building features and sophisticated targeting tools to create deeper connections with your ideal travel clients. You'll learn how to leverage Facebook's longer-form content capabilities to share detailed travel insights, build engaged Facebook Groups around your travel niche, and use the platform's robust advertising options to reach qualified prospects. We'll explore how to create posts that spark meaningful conversations, utilize your Groups and Page for travel presentations or client appreciation gatherings, and develop strategic partnerships within travel-focused communities. By the end of this module, you'll understand how to use Facebook's unique strengths to establish authority, foster trust, and create lasting relationships that lead to high-value bookings and referrals.
Module 7: Other Social Media Platforms
Explore the strategic potential of TikTok, Pinterest, LinkedIn, and YouTube to expand your reach and connect with clients across different platforms. You'll learn how to evaluate which additional platforms align with your business goals and ideal client preferences, rather than spreading yourself too thin across every available option.
Module 8: Content That Converts: Stand Out and Attract Ideal Clients
Transform your content from pretty pictures into powerful client attraction tools that actually drive bookings and consultations. You'll master the art of creating posts that educate, inspire, and sell simultaneously, learning how to weave your expertise naturally into engaging content that positions you as the go-to travel authority. We'll cover proven content formulas that generate inquiries, storytelling techniques that build emotional connections with potential clients, and strategic calls-to-action that feel authentic rather than pushy. By the end of this module, you'll have a content creation system and calendar that consistently produces scroll-stopping posts, compelling captions, and strategic stories that not only showcase beautiful destinations but also demonstrate your value and convert followers into paying clients ready to invest in your services.
Module 9: Social Media Best Practices
Learn the essential practices that separate professional travel advisors from amateur social media users, ensuring your online presence builds credibility and trust with potential clients. We'll cover everything from handling negative comments and crisis management to maintaining professional boundaries while showing personality, plus the important compliance and disclosure requirements unique to the travel industry. By the end of this module, you'll have the professional polish and strategic approach needed to maintain a social media presence that enhances your reputation and supports long-term business growth.
Module 10: Other Marketing and Media Opportunities
Expand your marketing reach beyond social media by leveraging podcasts, traditional media, and strategic publicity opportunities to establish yourself as a recognized travel expert in your community and industry. You'll learn how to secure podcast guest appearances that showcase your expertise to new audiences, explore creating your own podcast to build authority and attract ideal clients, and discover how to connect with local media outlets for travel-related features and expert commentary. We'll cover strategies for getting featured in travel publications, positioning yourself as a go-to source for journalists during busy travel seasons, and identifying speaking opportunities at local events and travel shows.
Frequently Asked Questions
Who is this course for?
This course is specifically designed for travel advisors at any stage of their business who want to attract more clients through social media marketing. Whether you're a brand-new advisor struggling to get your first clients, an established advisor looking to scale beyond referrals, or someone who's been posting on social media without seeing real business results, this course will help you transform your online presence into a client-generating system. It's perfect for independent travel advisors, those working with host agencies, and advisors specializing in any travel niche who are ready to take control of their marketing and stop relying solely on word-of-mouth referrals.
Do I need any prior social media experience to take this course?
Absolutely not! This course assumes no prior social media marketing experience and starts from the ground up. I'll walk you through everything from setting up optimized business profiles to creating your first pieces of content. Even if you're currently posting on social media but not seeing business results, you'll learn the strategic approach that turns casual posting into purposeful marketing. The course is designed to meet you wherever you are—whether you're a complete beginner or someone who needs to refine their existing efforts for better results.
When do I get access to the course?
The complete course officially launches on October 13th, 2025 at 9:00am PST. Pre-Sale purchasers receive guaranteed first access to all modules the moment they go live, early admission to Social Media Marketing for Travel Advisors: Attract More Clients and Sales Facebook community group from September 15th, 2025 when pre-sales go live at 9:00am PST, and special pre-sale pricing that will never be offered again, pre-sale pricing expires on October 12th at 11:59pm PST. Special Course Launch Day Pricing will be $499 from October 6th, 2025 to October 31st, 2025, with Regular Course Pricing of $599 starting on November 1st, 2025 onwards. Prices are in Canadian Dollars.
How long do I have access to the course?
You'll have genuine lifetime access to the entire course and all its materials. This includes all future updates, expansions, and additional resources added as the travel industry evolves. The course focuses on timeless marketing principles that work regardless of algorithm changes, while also including current best practices and platform features. You'll receive lifetime access to updates, ensuring your strategies remain effective as social media platforms evolve. The core strategies taught in this course, understanding your ideal client, creating valuable content, and building genuine relationships, are foundational principles that don't go out of style. Your one-time investment includes all these future updates at no additional cost. You can progress through the material at your own pace, revisit modules as your business grows, and access new content as it's added.
How much time will this course take?
The course is designed to accommodate busy professionals who are full-time travel advisor, those who may be transitioning into the travel business from another career, or those balancing multiple responsibilities. Most students commit approximately 2 to 3 hours per week over a 8 to 10 week period to complete the entire program, including implementing the action steps. Each module breaks down into manageable lessons averaging 20-30 minutes each, making it easy to progress even with limited time blocks available. The course is intentionally structured to be actionable rather than overwhelming, focusing on implementation rather than just information. Some students choose an accelerated approach, completing the course in as little as 4-6 weeks by dedicating more time each week, while others extend their journey over several months, implementing each module completely before moving to the next. The flexible format accommodates different learning styles and availability, with no penalties for moving at the pace that works best for you.
Is this a live or self-paced course?
This is a comprehensive self-paced course that gives you complete flexibility to work through the material according to your own schedule and learning preferences. The entire curriculum is available on-demand once you enroll, with no scheduled live classes requiring attendance at specific times. This format is particularly beneficial for those managing career transitions, family responsibilities, or different time zones. However, the experience is far from isolated, you'll gain immediate access to Social Media Marketing for Travel Advisors: Attract More Clients and Sales Facebook community group, our private community where you can connect with fellow students, ask questions, share insights, and receive guidance. The community includes regular informal live check-ins, Q&A opportunities, and feedback on your social media posts. While these live elements enhance the experience, all essential teaching content is available in the self-paced curriculum, ensuring you never "miss" critical information regardless of your schedule.
Do you offer refunds?
Yes! I stand firmly behind the quality and effectiveness of this program with a student-friendly satisfaction guarantee. If after exploring Social Media Marketing for Travel Advisors: Attract More Clients and Sales, you determine it's not aligned with your business goals, you can request a full refund within 14 days of purchase. Our action-based refund policy simply requires that you demonstrate you've engaged with the course material by completing the first three modules, including all lessons, worksheets and participating in at least one community discussion in our Facebook group. This ensures you've given the program a fair opportunity to deliver value before deciding it's not the right fit. To initiate a refund, simply contact us here with your refund request. We will ask for your completed worksheets and we'll process your 100% refund within 30 days. Full details of our refund policy are available here for complete transparency.
What if I have questions while taking the course?
Your success is my priority, which is why comprehensive support is built into every aspect of the program. You'll have immediate access to Social Media Marketing for Travel Advisors: Attract More Clients and Sales Facebook community group, our private, moderated community platform where you can ask questions, receive feedback on your social media posts, blogs, and connect with both myself and fellow advisors at any point. Unlike many online courses where students feel abandoned after purchase, I maintain an active presence in our community, personally responding to questions within two business days. The collective wisdom of the community means you'll often receive multiple perspectives on your specific challenges. For technical issues or administrative questions, our dedicated support team is available via email (contact us here) with a guaranteed one business day response time.
Will this course help me get clients?
Yes, when you implement the strategies taught in this course, you will see an increase in qualified inquiries and client bookings. However, success requires consistent action on your part. This isn't a "magic bullet" that works overnight, it's a comprehensive system that builds momentum over time. Students who follow the course content, implement the templates and systems provided, and maintain consistency with their social media efforts typically see increased engagement within the first month and new client inquiries within 60-90 days. Your results will depend on your commitment to implementing what you learn.
How much time do I need to dedicate to social media marketing?
The course teaches you how to be efficient and strategic with your time rather than spending hours aimlessly scrolling and posting. Once you implement the systems, most travel advisors find they can maintain an effective social media presence with 30-60 minutes per day. The course includes time-saving strategies like content batching, repurposing techniques, and templates that streamline your efforts. You'll learn to work smarter, not harder, focusing your time on activities that actually generate business results.
What if I'm not tech-savvy? Will I be able to follow along?
This course is designed for travel advisors, not tech experts! I explain everything in simple, easy-to-understand terms and provide step-by-step guidance for all technical aspects. You don't need any special software or advanced technical skills, just the ability to use basic smartphone apps and navigate social media platforms. If you can send an email and take a photo with your phone, you have all the technical skills needed to succeed with this course.
Do I need professional photography or expensive equipment?
Not at all! While beautiful photos can enhance your content, this course teaches you how to create engaging, conversion-focused content using just your smartphone. I'll show you simple photography tips, how to source high-quality images legally and affordably, and most importantly, how to create content that focuses on value and expertise rather than relying solely on stunning visuals. Many successful travel advisors build thriving businesses using nothing more than their phone's camera and the strategies taught in this course.
Which social media platforms will this course cover?
The course provides comprehensive coverage of Instagram and Facebook, as these are the most effective platforms for travel advisors to generate business. We also explore other platforms including TikTok, Pinterest, LinkedIn, and YouTube, helping you determine which additional platforms align with your business goals and ideal clients. Rather than spreading you thin across every platform, you'll learn how to choose and master the platforms that will give you the best return on your time investment.
Will this work for my specific travel niche?
Yes! While the course uses examples from various travel niches, the strategies and principles apply to all types of travel advisors. Whether you specialize in luxury travel, adventure tourism, family vacations, destination weddings, group travel, or any other niche, you'll learn how to adapt the content strategies and marketing techniques to showcase your specific expertise and attract your ideal clients. The course teaches you how to customize everything to your unique business and client base.
Get Ready to Take Your Travel Advisor Business to the Next Level…
What You'll Receive with "Social Media Marketing for Travel Advisors: Attract More Clients and Sales", the online course:
Comprehensive 10-Module Online Course — Access our complete step-by-step system for building a profitable luxury travel business, designed specifically for new advisors ready to excel from day one
6 Premium Business-Building Tools — Download ready-to-use worksheets, templates, and strategic planning guides to implement immediately in your business
Lifetime Course Access & Updates — Enjoy unlimited access to all current course materials plus all future updates and expansions as the industry evolves, ensuring your knowledge stays current
Exclusive Advisor Community Membership — Join Social Media Marketing for Travel Advisors: Attract More Clients and Sales online Facebook Group, our private community of travel advisors who are enrolled in this course, where you can network, collaborate, and receive ongoing support and mentorship
$399
Secure your spot now with Pre-Sale Pricing and get lifetime access when the course launches on October 13th, 2025 at 9:00am PST.
Special Course Launch Day Pricing will be $499 from October 13th, 2025 to October 31st, 2025, with Regular Pricing of $599 starting on November 1st, 2025.
Pre-Sale course pricing ends on October 12th, 2025 at 11:59pm PST. Prices are in Canadian Dollars.