The Business of Travel:

Your Complete Startup Guide for Travel Advisors

Whether you're transitioning into travel advising from another career or chasing your dream of becoming your own boss, this comprehensive startup course gives you the step-by-step roadmap to build a profitable and purpose-driven travel business. Learn how to confidently attract your ideal clients, create seamless itineraries, charge your worth, and grow a brand you’re proud of; without the overwhelm. Designed for ambitious new travel advisors, this guide will help you turn your passion for travel into a thriving, luxury-focused business from day one.

A course by Ariane Henry, and Award-Winning Luxury Travel Advisor

If you’re asking yourself these questions, this course is for you…

"I don't know where to start."

I get it! Starting a travel business can feel completely overwhelming. In this course, I'll guide you step-by-step through setting up your travel business the right way, from business basics to building a strong foundation, so you never feel lost about what to do next.

"I'm worried about making costly mistakes."

When you're new, it's easy to spend money in the wrong places, or miss critical steps that cost you later. This course shows you exactly what you must focus on, what you can skip (for now), and where to invest wisely, so you build a smart, sustainable business from the beginning.

"How do I stand out in a crowded market?"

You don’t want to be just another name on Google. This course teaches you how to build a personal travel brand that feels authentic to you, so you naturally attract the right clients and become known as an expert, even if you're just starting out.

"I’m not sure how to actually get clients."

Finding clients is one of the scariest parts when you're new. I'll show you real, proven strategies for marketing yourself (even if you hate “selling”), how to leverage relationships, and how to create offers that make your ideal clients excited to work with you.

"I'm confused about the legal side and setting up my business."

LLCs, contracts, host agencies, E&O insurance... it’s a lot. I’ll break it all down into simple, clear steps. You'll know how to protect yourself legally, set up professional service fees, and make sure your business is ready to grow without legal headaches later.

"I feel like I’m doing this alone with no support."

Building a business can feel isolating, especially if no one around you understands the travel industry. Through this course, you’ll have access to mentorship, encouragement, and a clear roadmap, so you never have to wonder if you’re "doing it right" on your own.

"I want to sell luxury travel, but I don’t know how to break into that market."

Selling luxury travel isn’t just about price tags, it's about offering an experience. I’ll teach you how to position yourself in the luxury travel market, work with high-end partners, and deliver a level of service that builds a loyal, high-spending client base.

"I need real systems and workflows — not just ‘general advice’."

You don't need more fluff, you need tools. That’s why this course gives you ready-to-use templates, client intake forms, scripts, workflows, and checklists to actually run your business day-to-day, without guessing what to say or send.

"I'm scared I won’t be profitable fast enough."

You’re not building a hobby, you’re building a business. In this course, we focus heavily on setting up revenue streams, service fees, upselling strategies, and realistic timelines so you can grow smartly and start seeing financial wins sooner.

"There’s so much free information online — but it’s overwhelming."

You shouldn’t have to spend months piecing together random blogs and YouTube videos on how to start your travel business. This course gives you everything in one trusted, organized system; saving you time, energy, and mistakes, so you can focus on what matters: growing your dream travel business.